We look at two things: the data and the first impression. The data (organic traffic, page speed, keyword visibility) tells us how well your site is performing against competitors and search benchmarks. The first impression (design, messaging, conversion paths) tells us whether the site is converting the traffic it does get. Both have to work together, because brand drives demand and data validates it.
Below you'll see the numbers first, then our design and UX observations. This is an initial read. We'd love to walk through these findings together and dig deeper into the areas that matter most to your team.
CHADIS has exceptional product credibility (NIH grants, Johns Hopkins founders, 15% pediatric market share, 90% renewal rate). The website doesn't reflect any of that. Almost all organic traffic comes from people who already know the CHADIS name. Clinicians searching for solutions aren't finding you.
The charts below compare your organic search presence against Phreesia, the publicly traded market leader in patient intake. The first shows overall traffic and keyword volume side by side. The second breaks down where your current search visibility comes from.
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Phreesia pulls 96,300 organic visits/month. CHADIS pulls 5,800. That's a 16.6x gap.
💡 A keyword gap analysis could identify exactly which non-branded terms CHADIS should own: patient screening software, developmental screening tools, pediatric assessment platforms. That maps the fastest path to capturing clinicians actively looking for a solution.
📅 Book a 30-minute Strategy Call →
Mobile is critically broken. Performance score: 45/100. Pages take 12.5 seconds to load (Google's threshold is 2.5s). A clinician checking CHADIS between patients won't wait that long.
Desktop isn't great either. Performance score: 71/100. Load time: 3.8s (still over Google's 2.5s threshold).
Why it matters: This is a Wix platform limitation. These numbers can't be meaningfully improved without migrating to a modern platform.